Write Outwardly

The following image is a great example of writing outwardly! Firstly, the writer is very upfront and honest about their credentials. They're also very honest about what the reader will learn if they sign up for the email letter. They explain the benefits of signing up in a concise manner, the features that come with it, and the importance of signing up.

Don't Bury the Lead

The following image demonstrates this principle incredibly well! The writer begins with an attention-grabbing sentence to arouse the reader's curiosity. And within the next sentence, the writer makes it abundantly clear that they are talking about an octopus. The writer is able to make their point clear within the first few sentences, while also making that point in an interesting enough manner to keep the reader's attention.

Don't Say Too Much

Mark Twain's quote, as shown above, encapsulates the meaning of brevity in a single but powerful sentence. Brevity is about the importance of making a powerful statement with as little words as possible. The sentence is clear, concise, and to the point, much like any sentence of brevity should be.

Make Strong Calls To Action

The image above is a very solid example of a short but strong call to action for the reader. For starters, it begins with the main point in bold letters, "Make customers the easy way." The following sentence afterwards has the website explain the strategy as well as entice readers further with a teaser of how to use the strategy effectively. The call to action is clear, the website gives readers a reason to learn more, and there's a quote included at the end to give readers everything they need to know about the website.